Washington Park Industrial Area Redevelopment Program

The City of Hollywood, Florida, has launched the Washington Park Redevelopment Program initiative to create a vision for the Washington Park Industrial Area. The study seeks to guide future growth, investment, and redevelopment by providing an action plan that aligns land use and zoning regulations, infrastructure improvements, and community engagement, while balancing economic, social, and environmental priorities.

The study’s primary focus area encompasses the northern industrial parcels as well as properties with frontage along Washington Street, State Road 7, and Pembroke Road. Through this initiative, the City seeks to reimagine the future of the Washington Park Industrial Area to create a vibrant, sustainable, and economically thriving district that better integrates with the residential areas of influence and the surrounding communities.

The Washington Park Industrial Area Redevelopment Program in the City of Hollywood aims to:

• Guide Future Growth: Establish a clear, sustainable redevelopment framework to shape the district’s evolution over the coming years.
• Enhance Land Use and Urban Design: Provide recommendations for zoning, land use, and urban design that balance economic vitality with neighborhood livability.
• Improve Environmental Conditions: Address environmental concerns and promote green infrastructure and sustainability practices.
• Stimulate Economic Development: Identify strategies to attract investment, support local businesses, and create jobs.
• Protect and Improve the Neighborhood: Consider how industrial uses impact nearby residential areas and propose solutions to improve quality of life for all community members.

PROJECT APPROACH

This planning effort is rooted in:

• Technical Analysis: Comprehensive studies of current land use, infrastructure, development activity, economic conditions, environmental factors, and market trends inform the plan’s recommendations.
• Public Engagement: Community input is critical. The City is committed to an inclusive process that reflects residents, business owners, commercial and industrial property owners, tenants and stakeholders priorities, concerns, and aspirations.
• Best Practices in Urban Planning: The program draws on proven strategies from successful redevelopment efforts to create a practical and forward-looking plan.
• Actionable Implementation: The final plan will outline clear steps and timelines to turn recommendations into reality, ensuring progress is achievable and measurable.

PROJECT TEAM

The consultant team has implemented a clear project management structure led by Plusurbia Design, who will coordinate closely with the City of Hollywood staff to ensure timely and high-quality deliverables. Supporting them are two specialized subconsultants: EXP, experts in transportation and mobility, and Business Flare, a leading economic development firm in South Florida.

CONSULTANT TEAM

Juan Mullerat (Plusurbia Design)

Maria Bendfeldt (Plusurbia Design)

Jesús Fuentes (EXP)

Kevin Crowder (Business Flare)

CITY OF HOLLYWOOD TEAM

Nicole Moyo – nmoyo@hollywoodfl.org

Umar Javed – ujaved@HollywoodFL.org

Anand Balram – ABALRAM@hollywoodfl.org

Cameron Palmer – CPALMER@hollywoodfl.org